In addition, some of Sendit’s users believe the app is using bots to post questions that their friends would have never asked. When we asked Snap to detail its policy around anonymous apps aimed at minors, we were told the company is in the process of reviewing its app ecosystem and policies, following the hire of its first global head of platform safety. Some of Sendit’s negative reviews also make mention of bullying, but Snap has yet to take action. Sendit has, so far, escaped a similar fate despite offering anonymous features of its own - like its “ask me anything” game, which prompts a Snapchat user’s friends to ask questions without revealing who they are. The app recently gained millions of new installs following Snap’s suspensions of Sendit’s top rivals, YOLO and LMK, which were the focus of a lawsuit from a mother whose son died by suicide after being anonymously bullied by users of those apps. To date, Sendit has been downloaded nearly 9 million times worldwide and has generated nearly $3 million in consumer spending, according to Sensor Tower data. Popular with a younger demographic, Sendit has been steadily gaining traction with Snapchat users who use the app to play games and have conversations with their Snapchat friends.
To understand what Push it is all about, you have to first understand the company’s original app, Sendit.
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